Before the commencement of the investigation of customer satisfaction level at McDonald's Taman Melati, I would like to introduce the background of McDonald's.
Background of McDonald's:
McDonald's was began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 in San Bernardino, California. In the year of 1953, the restaurant gradually became famous. Richard and Maurice McDonald begin franchising their restaurant. In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald’s restaurant for outside California and Arizona. He opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to Mc Donald’s Corporation.
Today, McDonald's Corporation is the world's largest hamburger fast food restaurants which has around 33000 outlets in 119 of countries such as Malaysia, Taiwan, United Kingdom, Japan and so on.
History of McDonald's Malaysia:
During the year of 1980 (December), the McDonald’s Corporation, USA has given Golden Arches Restaurants Sdn. Bhd. (GARSB) the permit to open McDonald’s restaurant in Malaysia. In the year of 1982,the first McDonald's in Malaysia was located at Jalan Bukit Bintang, Kuala Lumpur.
Today, McDonald's in Malaysia has over 200 restaurants.
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